First commercial in Balocco’s history, featuring the most well-known showgirls of that time: the twins Alice e Ellen Kessler.
Heather Parisi, symbol of the Italian television in the eighties, became the face of Balocco with her hit of the time: “Cicale” became the tune of the new Mandorlato commercial.
The most famous women of Italian television during the nineties were the faces of Balocco’s ad campaigns: Wendy Windham, Antonella Elia, Vanessa Incontrada and Elenoire Casalegno.
The first ad campaign for the breakfast biscuits was created, featuring Signor Balocco, played by Cosimo Cinieri.
The TV advertisement continued featuring Mr. Balocco with a claim that left a mark in the history of advertising: “Be good”
The collaboration with Juventus started: for two years being jersey sponsor (2010/2011 e 2011/2012), Balocco continues the partnership with the Old Lady
The name Balocco appeared on the Pink Jersey: thanks to the sponsorship in the Giro d’Italia, hat will last until 2015. The company gains a higher reputation.
The new advertisements for shortbread and Christmas products were all set in the “Land of Mr. Balocco”: where the values of the company are best represented - Kindness, sweetness, family, and sharing.
